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Starting A Leaflet Company

Why Leaflet Delivery? As far as printed media is concerned, nothing is as effective in delivering a message as a leaflet….fact! Depending on your own abilities, it is more than possible to start your own leaflet delivery business with zero outlay, Although investing money in your business will save you time and get you to a decent, revenue earning position far quicker. So what are the pitfalls to be wary of? Why does the leaflet distribution industry have such a bad reputation? How do you get it right!

Introduction

Search through business forums and you will see many business owners disgruntled by leaflet distribution businesses.

Their return on investment was not high enough, the phone did not ring so the leaflet could not have been delivered, one post even blatantly insists that all leaflet distribution companies are run by rip off merchants looking to make a fast buck!

On the other hand, you also find people proclaiming to be owners of a leaflet distribution business that give rates far below what could be described as reasonable for the job and they must live in a city of terraced houses to be able to make a profit.

Who is right? Actually neither.

This website is for leaflet delivery businesses, wether existing or people thinking about starting up. If there is one idea that helps you and your clients become more successful and understanding of each others needs then the websites work is done.

Hopefully it will also be informative to other business owners thinking of advertising through the leaflet media and point out the realistic scale of what is achievable. What to expect from the leaflet delivery team and (possibly more importantly) what not to expect, especially if you are offered a cheap deal.

The content is provided by an established, successful leaflet delivery business and not "theory".

Our first ever job was created simply by walking into a shop and asking if they required any leaflets delivering. When talking to the client they mentioned that they belonged to a town traders association which was duly joined, more customers gained and the rest, as they say, is history. Start up costs? Zero, we didn't even have business cards, just some leaflets we had made and printed on a home printer. Even the paper and ink that those leaflets were printed on were paid for out of our first delivery profit.

Would we recommend starting this way? No! We were lucky in finding a business owner to trust us implicitly with their leaflets. Most wouldn’t.

Before You Start

TIP: If a client gets no or very little response, they will blame you, the messenger, rather than the message. You only have one chance to get it right. Get it wrong and you not only lose the that client, but any further possible client friends and networking colleagues of theirs.

Imagine different scenarios, wether you have a client via email, telephone or in person, the questions will be the same.

"I want to put some leaflets out, where do you suggest?"

Ask which industry they are in! There is no point delivering a leaflet for a roofing company to a brand new estate or an estate agent to an area consisting of housing association or council properties.

Know your area, the types of houses etc!

"I want this area (or postcode), how many houses are there?"

You will be expected to know this information and speed is of the essence.

"How much do you charge?"

This is the million dollar question. Take the following factors into account:

Are you planning on doing the delivering yourself, around your own area

Cons:

• Slower

• Confining, you cannot be in two places at once, limiting the amount of clients you can work for at any one time

• Normally used by people looking to earn a little extra.

• You cannot run a business, answer queries and do your own marketing if you are delivering.

• Unlikely to have mapping or insurance

• Limited to the amount of leaflets delivered per week

Pros:

• Can bring in a steady income if a regular contract can be found

• You know the job is being done correctly

• Can be cheaper for the client as overheads are low

Manage your business and have a delivery team?

Cons:

• Staffing issues

Pros:

• Professional image

• You can get on with running your business

• Several areas/ clients can be dealt with at once

How long would 1000 leaflets take to deliver in that area?

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SG Marketing Technology
Whitfield Business Hub
184-200 Pensby Road
Heswall
Wirral
CH60 7RJ

T: 0800 689 0589
E: info@leaflettracking.co.uk
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