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LEAFLET DISTRIBUTION
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Leaflet Design

So what has Leaflet Design to do with Leaflet Delivery?

Two reasons:

You may want to include leaflet design as part of your service to your client

More importantly, knowing how leaflet design impacts on the householder can help you advise your client on possible improvements.

Remember: the client blames the messenger and not their message.

Especially true for new start up businesses, they will expect for the phone to ring off the hook on the basis of their leaflet.

AIDA:

Attention

Eye catching - with good use of a headline, colour, design, logo and shape etc.

Interest

Now you have the attention of your customers, you need to keep them interested. What benefits can you provide?

Something that is new and different?

Special offer?

Discounts?

Desire

Create desire, include a photo of your product or service and provide persuasive information on the benefits. Bullet points are a good way of keeping this information concise.

Action

The end of the leaflet should encourage your customers to take action. Be clear what you want customers to do next e.g. use the voucher, visit the website, attend an event or call?

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T: 01928 242 221
E: info@leaflettracking.co.uk
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